One, two, three. All good things come in threes. To position these special cheeses, we focused on their recognizable triangular shape, three surprising flavors, and three different stages of maturation. We brought the characterful goats Zoë and Zazu to the center of the communication as playful messengers and let them tell the story of Zoë&Zazu in their own unique way.
Triangular
cheeses that
let you indulge in
.
Zoë&Zazu.
Swiss dairy producer Emmi International asked us to launch a new brand of goat cheese in the Netherlands and Belgium. We handled the entire campaign to promote these tasty triangular cheeses, named after two cheerful goats, Zoë and Zazu.
Our work
website design
copywriting
creative content
food pairing
food photography
sales promotion
graphic design
Strategy.
Concept.
Happy tales. To bring Zoë&Zazu to life, we developed storytelling in animated stories featuring the two mischievous goats in the lead roles. Together, they do goat yoga, play with bubble blowers, and dance their own version of the "backpack kid" on Facebook and Instagram. To draw even more attention to the cheese, we came up with all kinds of recipes and photographed them in a colorful way.
Design.
Let's have fun. To support retail sales, we provided eye-catching stickers and wobblers for the refrigerated store shelves. We designed a playful, animated website and also created colorful and creative content that matches the characters of Zoë and Zazu. This ranges from current topics to promotional campaigns and seasonal events to tasty food pairings.
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
