Making memories. To find out what makes the Avenue so unique, we first conducted an analysis and designed the refined mission and vision in an informative presentation for them. Creating an unforgettable experience is the team's main motivation. That is why we chose the catchy pay-off "The Avenue. Experience it now." as the basis for the positioning.
Offer an experience
a stage, create a
memory.
The Avenue.
For more than twenty years, the Avenue has been providing its guests with the best night out. In the characterful theater in the center of Breda, they offer a variety of events and gatherings. Our neighbors gave us a nice challenge. They asked us to help them reposition the entertainment venue.
Our work
repositioning
graphic design
rebranding
identity
corporate identity
website design
Strategy.
Concept.
Creating an experience. At the Avenue, you can have fun, laugh out loud, be moved, celebrate love, or just let yourself go. We have reflected that enjoyment in the brand experience. The website was the guiding principle for the logo design. We used the dash in www.de-avenue.nl as a distinctive symbol for the stage it offers to the nightlife crowd.
Design.
In the spotlight. We created a new visual shell for the existing website. In addition, based on the new corporate identity, we created multiple formats for different communications to create a uniform look and feel. We added the color red to the corporate identity, which is composed of the two spot colors magenta and yellow. And that is not entirely coincidental, as it is also the color of Breda ;)
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
