A 100%
hand-crocheted
cotton
gift.

Shredded material.

Haaksel is a brand for high-quality, creative handmade cotton creations. Yvette van Haaksel currently makes the most beautiful gifts for little ones, which are now available for purchase via the Haaksel.nl webshop.

‍

view the website

Our work

identity
copywriting
email marketing
webshop design
sales promotion
social media

Strategy.

100% Handmade. We developed an online webshop to market our handmade crochet items. This has greatly expanded Haaksel's reach beyond the well-known markets. To give Haaksel a creative look and feel, we came up with suitable names for all the products, matching the color combinations of the creations, such as 'Sneak-a-booty Sunny' and 'Sneak-a-booty Dutchy'.

Concept.

Say it out loud. By ending all product names with the letter 'y', we tie in with the name of Haaksel's owner: Yvette. This gives the products a personal touch. In addition to positioning the products, we came up with a payoff: Give it cotton! This ties in with the product characteristics and the objective of the products: to give a beautiful gift crocheted from cotton.

Design.

It's fun. In addition to taking product and atmospheric photos for the website, we have started a timeline for Haaksel.nl on Instagram and Facebook. By utilizing the colorful nature of the creations, coming up with witty statements such as "Today we're picking up where we left off!", using line-drawn icons, and capitalizing on seasonal holidays, we create a varied feed.

Let's discuss ideas.

It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.

Get in touch
Let's discuss ideas!
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