It's bottom up. To uncover Bluefin's DNA, we started with brand sessions with employees and partners. Employer branding only really makes sense if it is supported by the people. After all, they are the ones who make up the company. Together with real Bluefinners, we were able to give the brand identity substance and appeal.
How do you attract the best people to
and
?
Bluefin.
As a specialist in financial recruitment, Bluefin connects professionals with interim assignments and permanent vacancies at companies and organizations in the southwestern part of the Netherlands. To strengthen their reputation under the motto "Always a good catch," we were asked to help them with this.
Our work
copywriting
employer branding
website concept
social media
identity
corporate identity
Strategy.
Concept.
Colorful blue. Using the 'Brand Identity Prism', we clearly mapped out the six facets of their brand identity. The results also provided a particularly colorful insight and formed the starting point for a personalized concept. We turned verbs into personal forms: from Standouts and Persistent to Peacemakers.
Design.
Let's get personal. By linking individual characteristics to the professional skills of each candidate, we have firmly established Bluefin's personal approach. To get to know everyone better, we devised a varied online campaign, using LinkedIn, Facebook, and Instagram in a targeted way to be seen by potential candidates.
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
