The full package. To respond to the renewed interest in the work of classically trained barbers, we worked closely with Rogazi to develop a brand for the professional salon world aimed at men. In addition to the visual development, we also organized the entire process of international brand protection for them.
The style
of yesteryear
for the
man of today.
Gentlemen.
A traditional and masculine hairstyle. That calls for a firm hold and the right amount of flexibility. Especially for the self-confident and style-conscious man, we have developed a hair cosmetics product line on behalf of Rogazi that meets the needs of both professional hairdressers and discerning consumers.
Our work
brand development
copywriting
packaging design
photography
sales promotion
graphic design
Strategy.
Concept.
Old fashioned. In response to the challenging request to create a complete brand identity, we came up with a brand name that seamlessly connects with the target group: Gents. As a tagline, we came up with 'the real barber's finish' and designed a brand style with a typically old-fashioned character, which refers to the feel of the 1930s.
Design.
Black and white. To create the right atmosphere, the logo was given a handwritten, classic look, and aluminum cans, black tubes, and paper carrier bags were developed. We also provided product information and brand support on the salon floor and designed a website using black-and-white model photography.
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
