Joining the dots. To reinforce the organic character of Learning Experience, we designed a dynamic identity. We used a dot pattern as the basis for the playful design language that characterizes the corporate identity. Connecting the dots creates new shapes, symbolizing the collaborations that Learning Experience enters into. As a payoff, we came up with 'Experts in learning', which fits seamlessly with the name in terms of sound.
Education
Innovation
begins with
change.
LeX.
As educational innovators, the founders have often been at the forefront of innovative educational concepts in secondary education, particularly those based on encouraging learning through play. We were asked to design a visual identity for their new initiative, Learning Experience.
Our work
identity
corporate identity
graphic design
Strategy.
Concept.
Get together. To connect the words Learning and Experience, we designed a word mark in which the two words are shortened and visually merged into LeX. This resulted in a word mark that originates from the dot pattern on which the design language is also based. We also added an arrow to the word mark to symbolize progress in education.
Design.
Lexposure. To ensure that LeX could present itself on location, we developed its visual identity across various communication channels, including name cards, brochures, and roll-up banners. In addition, following the logo, we applied the energetic color combination of orange and purple to the photography.
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
