Made in Holland. Dutch painting is world-renowned. What's more, Dutch masters have been making their own paint for centuries. With this in mind, we gave the Qolours brand a makeover. We introduced the slogan 'Dutch Paintmakers' as a distinctive positioning to give Qolours a contemporary and international look.
Adding color
to a
Dutch
paint maker.
Qolours.
A unique brand. Born out of a passion for wood. Varnish, paint, stain, wax, and oil. Each and every one of these products is special, designed to provide optimal protection and a creative look. To bring the brand completely up to date, they asked us to give Qolours a distinctive rebranding.
Our work
brand identity
packaging design
graphic design
website design
Strategy.
Concept.
Paint it black. We gave the brand a striking redesign. The multicolored word mark has been replaced by a distinctive shape. A stir stick in a paint can as a characteristic 'Q' that forms the basis of the new brand identity. This created an eye-catching product on the shelf that appeals to a wider audience, from professionals to DIY enthusiasts.
Design.
Keep it simple. We brought strength and calm to the packaging line and product information. We provided each product with a uniform label with clear text and clear pictograms. The color palette has been given nature-inspired names such as banana, orange, and tomato. Clearer and more recognizable. This makes it easier for the buyer.
Let's discuss ideas.
It's fun. We are a close-knit team and we are always open to new ideas, relationships, and of course just a chat. If you would like to know more about us, or if you have a project in mind, please contact us.
